SABOR&TRADICIÓN

When you think about your business, what are you most proud of?

We are proud to offer quality products, after having made a very careful selection, and to be able to offer them to a public that values small shops. In addition, we take care that customer service is personalised. All of this is backed up by many years of experience in the sector.

What is the history of your commerce?

We are a team of three people led by Diego. Diego has 30 years of experience in the sector and has worked for years in establishments in Madrid for very select clients. In addition to his experience behind the counter, he knows very well the different areas of Spain (Jabugo, Extremadura, Guijuelo) where he has gone to make the right selection of hams. With all this experience behind him, he decided four years ago that it was time to become professionally independent and started this project that today provides a personal satisfaction that is visible in the way he works.
We work alongside him with two people, who are also satisfied with having started this project.

What is your professional experience?

30 years of experience in the meat and charcuterie sector.

How has covid 19 affected your business?

The shop did not close during the quarantine because it is a food shop. This has helped us to continue and to be able to provide a service during this difficult time. We were able to help the public by delivering their purchases to their homes.
The shop was not open the same hours as before the start of the pandemic for safety in the face of the unknown.

What services and products does your business provide?

The most distinguished products in our shop are ham and charcuterie products. Cured and cooked products, cheeses, smoked products.
We also have canned fish, vegetables, pickles, toasted breads, honey, jams, some spices.
We have typical Spanish sweet products, such as Nicanores de Boñar, Miguelitos de la Roda, Sobaos pasiegos El Macho, Magdalenas.
We have Spanish pulses.
We vacuum pack products. We serve at home.