Privacy policy

1.- Who is responsible for the use and deployment of your data?

The party responsible for the use and processing of your personal data is +QUL MÁSQUEUNLOCAL (hereinafter, "MÁSQUEUNLOCAL"), with registered office at Calle Don Pedro, 8, 28005, Madrid.

This Privacy Policy regulates the access and use of the Web Site (hereinafter, the "Web Site") that MÁSQUEUNLOCAL makes available to Internet users (hereinafter, the "Users") interested in the contents (hereinafter, the "Contents") and the services (hereinafter, the "Services") offered by MASQUEUNLOCAL in the Web Site.

Contact email:

The personal data that we may collect directly from the User will be treated confidentially and will be included in the corresponding use and processing activity owned by MÁSQUEUNLOCAL.

2.- Recommendations

Please read carefully and follow the following recommendations:

• Keep your computer equipped with properly updated antivirus software against malicious software and spyware applications that may endanger your Internet browsing and the information hosted on your computer.

• Read and review this Privacy Policy and all legal texts made available by MÁSQUEUNLOCAL on the Website.

3.- Information about the data collected by MÁSQUEUNLOCAL through the Website

For the correct functioning of the Web Site, MÁSQUEUNLOCAL may have access to the following data provided, if any, by the User:

(i) Data collected through the "Register your business" form accessed at the bottom of the Website. This form contains the following information:

1.Business identification information:

• Name of the business owner

• Name of the business

• Business contact person's e-mail address

• Business website

• Business telephone number

• Business address

• Category of the shop

• How many shops the shop has in Spain

2.History of the shop:

• What the trade is most proud of

• History of the business

• Professional experience of the team

• How COVID 19 has been affected

• Products and services provided by the trade

3.Additional information:

• Photo of the shop from the outside

• Photo of the shop inside

• Permission to use photo on front cover

• Other preferred shop in the neighbourhood

• Street of the other preferred shop

• Other NGOs you collaborate with

4.Online presence:

• If you already sell online

• If you sell on a marketplace

(i) Data collected by the "Recommend a venue" form accessible at the bottom of the website. This form contains the following information:

• Name of the business

• What makes the business special

• Neighbourhood of the shop

4.- What are the purposes of the processing of your personal data?

MÁSQUEUNLOCAL in accordance with the provisions of the Organic Law 3/2018 on the Protection of Personal Data and guarantee of digital rights and the EU Regulation 2016/679, informs you that in case you send us an email to the address indicated above or fill out any data collection form, these data, personal data you provide, will be processed and incorporated into our processing activities for the purpose of:

• To enable the Website to fulfil its function of providing the requested services.

• Manage your enquiry

• Manage the registration process of your business through the JOTFORM platform (from the "Register your business" form).


• Contact recommended businesses via the "Recommend a business" form

• Promote our non-profit initiative to put small neighbourhood shops on the map.

• Create the map that gathers the most curious shops in Madrid.

• As well as to send by any means, letter, telephone, e-mail, SMS/MMS or other equivalent means of electronic communication, advertising or promotional information about MÁSQUEUNLOCAL products or services, having previously requested your consent.

4.- Data security

The protection of the privacy and personal data of the Users is very important to MÁSQUEUNLOCAL. Therefore, MÁSQUEUNLOCAL has taken all the measures within its power to prevent your data from being misused, allowing access to them only to authorised personnel.

MÁSQUEUNLOCAL maintains adequate security for the protection of personal data in accordance with the provisions of EU Regulation 2016/679 and Organic Law 3/2018 and has established all the technical means at its disposal to prevent the loss, misuse, alteration, unauthorised access and theft of the data provided by the User through the Website, without prejudice to informing you that security measures on the Internet are not impregnable.

MÁSQUEUNLOCAL undertakes to comply with the duty of secrecy and confidentiality regarding personal data in accordance with the applicable legislation.

MÁSQUEUNLOCAL will not be liable for any damages that may arise from the User's failure to comply with this obligation.

6.- Why is MÁSQUEUNLOCAL entitled to process your data?

In MÁSQUEUNLOCAL the processing of personal data is carried out on:

• The basis of the contractual relationship established for the provision of the requested services and legitimate interest, or.

• The basis that you have given us your consent to the processing of your data for one or more specific purposes, always provided by a clear affirmative action. The User or customer has given their informed consent for the sending of commercial communications, for the installation of tracking systems that report on browsing habits according to the Cookies Policy, to register their trade on the website through the "Register your trade" form, or for the sending of information requested through contact forms.

This Privacy Policy regulates the access and use of the service that MÁSQUEUNLOCAL makes available to the User interested in the services and contents hosted on the Web Site.

Regarding this point, the User may withdraw his/her consent at any time by sending a message to the following e-mail address: without affecting the lawfulness of the processing based on the consent prior to its withdrawal.

7.- Principles we apply to the data you provide to us

Principle of lawfulness, fairness and transparency: We will always require your consent to the processing of your personal data for one or more specific purposes of which we will inform you in advance with full transparency.

Purpose limitation: collected for specified, explicit and legitimate purposes, and will not be further processed in a way that is incompatible with those purposes.

Data minimisation principle: We will only request data that is strictly necessary in relation to the purposes for which we need it. As little as possible.

Accuracy principle: Data will be accurate and, if necessary, updated.

Principle of limitation of the storage period: Data will be kept for no longer than is necessary for the purposes of the processing, depending on the purpose.

Principle of integrity and confidentiality: Your data will be processed in such a way as to ensure appropriate security and confidentiality. You should know that we take all necessary precautions to prevent unauthorised access or misuse of our users' data by third parties.

Proactive responsibility: MÁSQUEUNLOCAL will be responsible for compliance with the principles outlined above and we will adopt the technical and organisational measures that allow us to be in a position to demonstrate compliance.

8.- Data retention

At MÁSQUEUNLOCAL we intend to keep the personal data provided only for the time necessary to fulfill the purpose for which they are collected and to determine the possible responsibilities that may arise from the purpose for which they were collected.

Data retention criteria: data shall be retained for the period of time stipulated by law, as long as there is a mutual interest in maintaining the purpose of the processing and when it is no longer necessary for that purpose, as long as the contractual relationship is maintained, as long as their deletion is not requested by the data subject and they must not be deleted because they are necessary for compliance with a legal obligation or for the formulation, exercise and defence of claims. They shall be deleted with appropriate security measures to ensure the pseudonymisation of the data or their total destruction.

If the User revokes his/her consent or exercises the rights of cancellation or deletion, his/her personal data will be kept blocked at the disposal of the Administration of Justice for the legally established periods in order to attend to possible liabilities arising from the processing of the same. Subsequently, they will be deleted with appropriate security measures to ensure the pseudonymisation of the data or their total destruction.

9.- User rights

Users have the right to:

(i) Access their personal data;

(ii) Claim for the rectification of any data which is inexact;

(iii) Demand the suppression of their data;

(iv) Demand the limitation of the treatment of their data;

(v) Oppose the treatment of their data;

(vi) Demand the portability of your data.

(vii) Users shall also have the right not to be subject to decisions based solely on automated data processing.

The User may exercise all these rights at the following e-mail address:, indicating the reason for their request and providing a copy of their National Identity Card.

The communication addressed to MÁSQUEUNLOCAL must contain the following information:

• Name and surname of the User; photocopy of his/her national identity card, passport or other valid document that identifies him/her.

• The request in which the request is made.

• Without prejudice to any other administrative or judicial remedy, the User shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which he/she has his/her habitual residence, place of work or place of the alleged infringement, in the event that he/she considers that the processing of his/her personal data is not lawful, as well as in the event that he/she is not satisfied with the exercise of his/her rights. The supervisory authority with which the complaint has been lodged shall inform the complainant of the progress and outcome of the complaint.

10.- Accuracy of the data provided by the Users

The User guarantees the truthfulness of the personal data provided and undertakes to inform MÁSQUEUNLOCAL of any change in them. The User will be responsible, in any case, for the veracity of the data provided, and MÁSQUEUNLOCAL reserves the right to exclude from the services any User who has provided false data, without prejudice to any other actions that may be applicable by law.

It is recommended that Users protect their data with the utmost diligence by using the appropriate security tools. MÁSQUEUNLOCAL will not be responsible for any theft, illegal modification or loss of data.

Any modification or update of the data must be communicated to MÁSQUEUNLOCAL through the means of communication provided in this Privacy Policy.

11.- Transfers and/or assignments to third parties

The Users' data may only be used by MÁSQUEUNLOCAL for any use that serves to properly comply with the purposes of the processing of personal data set out in point 4 of this Privacy Policy.

All the following transfers are necessary for the fulfilment of the aforementioned purposes, or are carried out in compliance with a legal obligation. Personal data may be transferred to:

Public Administrations and the Administration of Justice.

Providers of computer services, including "cloud computing" services.

12.- Data on minors

Our company will not collect or process personal data from children under the age of 14, without fully complying with the requirements set out in the applicable data protection regulations and EU Regulation 679/2016.

The processing of personal data of a child shall be considered lawful when the child is at least 14 years old. If the child is under 14 years of age, such processing shall only be lawful if and only to the extent that the consent was given or authorised by the holder of parental responsibility or guardianship over the child.

13.- Personal data of third parties

In the event that the personal data provided belong to a third party, the User guarantees that he/she has informed such third party of this Privacy Policy and has obtained his/her authorization to provide his/her data to MÁSQUEUNLOCAL for the purposes indicated. The User also guarantees that the data provided are accurate and up to date, being responsible for any damage or loss, direct or indirect, that may arise as a result of a breach of this obligation.

14- Treatment Curriculum Vitae

As indicated in the EU Regulation 2016/679 and the Organic Law 3/2018 on Personal Data Protection and guarantee of digital rights, those candidates who provide us with their data request their consent in a clear manner in the collection of their personal data and the uses that we are going to give them. For this reason we provide the information in a clear and concise manner, also indicating to the candidate that he/she may request a copy of his/her data, which will be offered in a structured format.

With regard to the conservation of data, we will only store data that is up to date, so in the case of CVs that have not been updated for more than 24 months, they will be deleted or blocked to prevent them from being read.

Our company maintains a rigorous privacy policy with the data of the people who have established relationships with us by sending us their curriculum vitae. The purpose of processing your data is to process your job application and manage the possible selection process, which may include participation in various selection tests.

Therefore, we inform you that your data have been included in a register of activities and may be transferred to temporary employment agencies or other recruitment companies, so that you can participate in subsequent recruitment processes. If your data have changed in any way, please inform us in writing. If you do not object in writing within 30 days, we assume that you consent to the above processing.

15.- Declaration of commitment to the prevention and eradication of digital harassment

In MÁSQUEUNLOCAL we are committed to data protection and gender equality and therefore we are committed to ensuring respect in the processing of personal data to the principles set out in the regulations on data protection, specifically in Article 5 of the General Data Protection Regulation.

We are committed to prevent, raise awareness and act in cases where we are aware of cyberbullying, whether it is work-related or sexual.

In MÁSQUEUNLOCAL, through this declaration of commitment, we are aware of the risks that the Internet and ICTs entail in relation to this type of behaviour and we promote a culture of respect for people's privacy and awareness in the use of personal data.

"At MÁSQUEUNLOCAL we express our profound rejection of harassment at work and sexual or gender-based harassment and our commitment to the prevention and eradication of these behaviours. At MÁSQUEUNLOCAL we are totally opposed to the use of personal data that involves unlawful data processing, which could undermine the right to privacy and intimacy of employees. At MÁSQUEUNLOCAL we are firmly committed to the protection of personal data, which is necessary to safeguard the fundamental right to honour and personal and family privacy of individuals. Consequently, we respect the principles of article 5 of the General Data Protection Regulation and we will minimise the processing of our employees' personal data that may increase the risk of conduct constituting harassment. In any case, we will take into account the possible impact in terms of gender of the processing carried out".

16.- Questions

If you have any questions about our Privacy Policy, please contact us by sending an email to

Likewise, if you consider that your rights are not duly safeguarded, you have the right to lodge a complaint with the Spanish Data Protection Agency, whose contact details are: telephone numbers 901 100 099 and 912 663 517; postal address C/ Jorge Juan 6, 28001 Madrid; e-mail address and application

17.- Acceptance and Consent

The User declares to have been informed of the conditions on personal data protection, accepting and consenting to the processing of such data by MÁSQUEUNLOCAL, in the manner and for the purposes stated in this Privacy Policy.