Jelly Pop

When you think about your business, what are you most proud of?

In the short 10 months that Jelly Pop has been open, we have been able to bring a different perspective to the Kpop fandom.

To begin with, we have tried to create a friendly atmosphere where we can respond to requests and suggestions; in short, listen to our customers.
Even though the shop focuses solely on Kpop products, we have managed to offer variety in many ways: bringing in lesser-known groups (nugus) and complete discographies (older albums), increasing the range of storage products (holders, binders, and sleeves in many sizes), and, most notably among our audience, a collection of authentic photocards with more than 3,500 photocards for sale in constant rotation.

It may sound like a simple task of selecting products, but we have been able to pioneer these aspects because we are fans ourselves and know the needs first-hand.

What is the history of your commerce?

We wanted to create the shop that we would have liked to have had at our disposal as customers.

After lockdown, we all wanted to return to physical shops, to the experience of dealing with real people in a local shop. That's why we had been thinking about the concept of the shop since 2021. It took us a few years to find the means and funding, until Christmas 2024, when we announced ourselves with a small event where we invited content creators from the scene to participate in a tea party.

Along the way, we have made many friends: customers, fanbases, content creators, reporters... and most importantly, we have started working side by side with other small local businesses. All these efforts culminated in the arrival of Stray Kids in Madrid, where we were able to put Jelly Pop on the map better than ever: by joining forces with Be Kndy, Café Merienda and Sarangbang, we managed to create an epic Kpop route that people still talk about, and establish a format that we have seen more and more often since then.

What is your professional experience?

We have a background in graphic design and communication, and some of that has been reflected in the brand: we wanted a defined identity, colours already used in K-pop but that stood out from the rest, playful fonts like in the memorable logo we came up with and, of course, a mascot.

Our mascot, Jellycato, is half jellyfish and half cat. Hence the jellyfish decorations we have at the shop entrance. We had seen other shops with mascots, but always used very timidly or casually. At Jelly Pop, the mascot is the heart of the brand, and we believe it's a trend that won't take long to catch on in the industry.

What services and products does your business provide?

We sell Kpop merchandise, from albums, lightsticks, and photobooks to storage products and even the crown jewel: photocards from over 50 groups to choose from.

But at Jelly Pop, we also try to answer questions, introduce people to the world of Kpop, and create connections: parents who come in without knowing what they're getting into, girls looking for the perfect gift for that friend who has everything, a clueless boyfriend who doesn't know how to pronounce the group's name, or that person who has just gotten into Kpop and is looking for people to introduce them to this wonderful world.