iolishoes

When you think about your business, what are you most proud of?

Since 2005 we make the shoes ourselves in Madrid and they are unique pieces, we do not make one like another -NOT CLONE- so the ideal when you visit our shops is to tell us what your size is as in the online shop www.ioli.shoes and we will show you all the shoes we have made in your size.
The size range is very wide, from 32 to 46 and we can always create a shoe to your size, varying the width or making one foot different to the other and other variations.
Within the customisation options you can choose the combination with an infinite number of materials that we can offer you in our shops as well as choosing the type of heel you want and the height you would like.
In the 15 years that we have been running the shop we have sent shoes all over the world, you can buy them on the web or visit our physical shops, choose your combination and then we send them by post or you can wear all the ones in your size.

What is the history of your commerce?

Cynthia Ioli, thats me, came from the world of theatre and advertising, I used to make wigs and hairpieces, that is to say I worked on face and head forms. One day after 5 years of living in Madrid (I am from Buenos Aires) walking through its narrow streets we discovered a shop from 1863, preserved original from head to toe, with millions of shelves, very very small, it looked like a box of chocolates that had been left behind by time and we decided to renovate it and turn it into a unique shoe shop where the shoes choose you or you choose them totally to your liking. Thats how we went from lasts for different sizes of heads to lasts for feet.