HOOK

When you think about your business, what are you most proud of?

We believe in local production, so our garments are made in Spain. This way we ensure that they are made under decent working conditions and minimise the environmental impact.

What is the history of your commerce?

Founded in 2015, HOOK started offering unisex accessories such as our famous eyewear lanyards or anchor bracelets. In this time we have managed to expand our catalogue and now you can find t-shirts, sweatshirts, shirts, polo shirts, sunglasses and caps for men.

What is your professional experience?

It's been more than 9 years since we finished university and created HOOK. Before that, we were always in contact with the world of fashion through magazines, museums, etc.

How has covid 19 affected your business?

There is no doubt that turnover was affected because by not leaving the house, clothes were relegated to the background. Events like Salesas Market helped us because it is outdoors and people were less afraid.