flordeasoka

When you think about your business, what are you most proud of?

From the amount of positive comments and feedback we get from our customers.

Our main goal is that everyone who passes through our shop, whether they buy or not, ends up happy.

What is the history of your commerce?

Flordeasoka is the story of a family, of how a mother and two of her daughters unite their sensitivity, creativity, common sense and knowledge in the creation of a versatile design aimed at all women and especially at brides.

We understood the need to unite beauty and comfort, femininity and functionality, without losing an ounce of modernity.
And so flordeasoka was born. After many hours of design and creative process, our shoes came to life.

What is your professional experience?

Following the wedding of my eldest daughter, I started to carry a French brand of wedding dresses.
It was there that I understood the (unmet) need of brides to dress their feet as well.

Little by little, we investigated the world of footwear, the factories, the artisan process, the prestigious materials that we have in Spain, and we took the plunge.

Until today, from Madrid and always 100% made in Spain, we have been able to send our shoes to all corners of the world.

How has covid 19 affected your business?

En nuestro caso, el Covid "nos puso las pilas" en cuánto a la necesidad de digitalizarnos y vender online. Antes de la pandemia ni siquiera teníamos página web.

A día de hoy, hemos llegado a compaginar la tienda física con la tienda online y creo que nos está ayudando a crecer y a dar a conocer nuestro producto.

Dicho esto, en nuestro sector, al ser calzado, es muy importante probar el producto y ello hace que consideremos fundamental tener un espacio físico.

What services and products does your business provide?

Shoes for special events. Mainly focused on brides, with the option of customisation.

These shoes are designed to last over time, made 100% in Spain by our craftsmen, who combine centuries-old traditions with cutting-edge technology.

We choose quality materials, sometimes leather and sometimes silk textiles, which allow us to create a unique, sophisticated and well thought-out colour palette.