Moss Floristas

When you think about your business, what are you most proud of?

Moss Floristas is more than just a flower shop. We work globally with brands and individuals, designing flower and plant installations for campaigns, projects, weddings, private and corporate events. As a florist in Madrid, we are known for our friendly service and work closely with the client to achieve the best result. Whether it is a simple bouquet of flowers or a large floral decoration project, we take care of the quality of the raw material, our work, the service and the environment, working in the most sustainable way possible.

What is the history of your commerce?

MOSS Floristas, opened its doors in Madrid in 2014, with the vocation to offer selected flowers presented. We like to work with seasonal plants and flowers, always looking for the most sustainable way to do our job. We care about the quality of the raw material, our work and service. We use as little plastic as possible in our packaging, presentations and installations.

What is your professional experience?

María Ruiz de Huidobro Peñate, the owner and Artistic Director of Moss, was trained at the Spanish School of Floral Art but deﬁnes herself as a self-taught florist with a passion for the world of flowers that goes back to her childhood. Her previous professional experience linked to marketing in different consumer, retail and luxury multinationals has given her a special sensitivity to transmit her projects and work with big brands.

How has covid 19 affected your business?

Since the beginning of the pandemic, the business model has changed and we now work much more online and by telephone order.
We have lost many regular clients who have had to close or reconvert and adjust costs. Corporate events are very rare and are becoming much more exclusive and sensory experiences. However, more attention is being paid to personal relationships and people have wanted to send messages of congratulations, encouragement, condolences or congratulations in the form of flowers. They have been and are a very important way of communicating.
We have also seen an increase in sales for our own consumption as we spend much more time at home.