AMARRAS

When you think about your business, what are you most proud of?

We are a fashion brand, characterised for being timeless. We launch seasonal collections, but all year round you can find in our shop both warm clothes and swimwear. Our star garment is the mythical sweatshirt or T-shirt with the sailors knot. They are designed in Spain and manufactured in Portugal with high quality materials. The cotton has undergone a treatment, which gives it a vintage touch and avoids shrinkage. We also have collections that include shirts, jumpers, trousers, swimwear and a wide range of accessories. All our sweatshirts are available in Unisex, Womens and Junior models

What is the history of your commerce?

Amarras is a brand that was born in 1978 and during the 80s and 90s made the mythical sailors knot sweatshirt fashionable. At the time they were pioneers in franchising throughout Spain with more than 35 shops and the brand was also marketed in Mexico and the USA

What is your professional experience?

Amarras is a family brand, which has been maintained for all these years and since 2019, we have decided to bring it back to life, first with online sales through our website amarras-sport.com and now with a shop in the Barrio de Salamanca at the same address where it originally started. We also have the Multibrand Channel in Spain, and plans for international expansion.

How has covid 19 affected your business?

We opened the shop at Lagasca 33, the same week that the confinement began. We reopened the doors as soon as we were allowed to, but during those months the online business boomed, exceeding the sales figure by more than 300%.