Aiana Larocca Moda Infantil

When you think about your business, what are you most proud of?

In Aiana Larocca Moda Infantil we have managed to offer a unique selection of the best Spanish childrens fashion at the best price.
In addition, our own collection of ceremony and communion stands out for its focus on the elegance of simplicity.
We are very proud of our selection of childrens fashion, as well as the attention to detail and the focus on the satisfaction of our customers, with whom we have developed a relationship that goes far beyond the merely commercial.

What is the history of your commerce?

Aiana Larocca Moda Infantil was born in 2014 as an online shop of the best Spanish childrens fashion.
In autumn 2016 we opened our first physical shop in the heart of Spanish childrens fashion, on Calle Hermosilla in Madrid, in the heart of the Salamanca district.

What is your professional experience?

Aiana Larocca Moda Infantil was born out of a crisis, and therefore an opportunity.
The economic crisis of 2010 was what gave us the opportunity to recycle ourselves, to reinvent ourselves, and to move from a job that no longer excited us to put all the enthusiasm in the world in a project as beautiful as childrens fashion.

How has covid 19 affected your business?

COVID has had a very strong effect on our trade, as well as on the whole textile retail trade.
In our case perhaps even more so as the style we offer is more "dressed up" and a large part of it is ceremonial... so if there are no meetings for which to put our children especially pretty and no ceremonies...
But we hope that very soon this crisis will pass and we will be able to go up again when everything gets back to normal.